Plant operators running a production line. Call center agents handling 80 calls a day. Logistics coordinators tracking shipments across three countries. The common thread: high-stakes environments where complexity is real, pressure is constant, and a confusing interface costs the business money.

Over the last six years I’ve worked across manufacturing (Redzone), telecom (Callpicker), logistics (Mexbuy), and retail (Nutenta / Coca-Cola FEMSA) · building design systems and core product workflows for teams that ship under real constraints.

My work lives at the intersection of product design and engineering. I care as much about component architecture and token governance as I do about the interaction on the screen. And I make design decisions with data · behavioral analytics, usability testing, and AI-assisted reviews are part of the process, not added at the end.

I’m fluent in the language of product teams: I write specs, run design reviews, manage stakeholder feedback, and mentor junior designers. Design doesn’t end at the handoff.