I design software for people who can’t afford to guess.
A plant operator running a factory. A call center manager scheduling thousands of calls. A logistics coordinator tracking freight across three borders.
None of them have time to figure out your interface.
I create design systems and solve complex operational workflows for B2B SaaS. Currently at Redzone QAD, a manufacturing software running in 2,000+ factories.
B2B products built for high-stakes environments · where mistakes are expensive.
Streamlining the campaign creation flow
Architecting a design system for the factory floor
Nutenta, a marketplace for Latin American retailers
A voice AI agent that answers, understands, and routes calls
Streamlining the campaign creation flow
Architecting a design system for the factory floor
Nutenta, a marketplace for Latin American retailers
A voice AI agent that answers, understands, and routes calls
I translate operational complexity into products people can actually use.
Ángel Martínez
Senior Product Designer
Over the last seven years I’ve worked across manufacturing (Redzone QAD), telecom (Callpicker), logistics (Mexbuy), and retail (Coca-Cola) · building design systems and core product workflows.
My work lives at the intersection of product design and engineering. I care as much about component architecture and token governance as I do about the interaction on the screen. And I make design decisions with behavioral data, business context, and AI-assistance.
I’m fluent in the language of product teams: I write specs, run design reviews, manage stakeholder feedback, and mentor junior designers. Design doesn’t end at the handoff.
Every role added a constraint I hadn’t designed around before.
Aug 2025 – Present
Senior Product Designer
Redzone QAD
- Leading the evolution of the Design System. Built it from zero: three platforms, four modules, one source of truth.
- Design product workflows for plant operators, supervisors, and plant managers, translating complex manufacturing processes into flows optimized for shopfloor use.
Mar 2023 – Jul 2025
Lead Product Designer
Callpicker
- Led a team of 2 designers and the product strategy for core platform flows, delivering redesigns with measurable impact.
- Evolved the product design system with reusable components and documentation that accelerated frontend delivery.
Jan 2021 – Feb 2023
Product Designer
Mexbuy
- Designed the main interface of the logistics and supply chain product, translating complex operational processes.
- Built the product’s component library in Figma from scratch, foundation of the design system and visual consistency across multilingual modules (ES/EN/ZH).
Jan 2020 – Jan 2021
Product Designer
Nutenta · Coca-Cola FEMSA
- Designed the interface of the e-commerce, rewards system, and training modules of the Android app for small retailers across Latin America.
- Built the first reusable components and styles of the product, laying the foundation of the design system under Coca-Cola FEMSA brand guidelines.
2018
Founder
Web design studio · Logistics
- Learned what clients actually pay for before I learned what designers argue about.
I make design decisions with behavioral data and AI-assisted reviews, not at the end · as part of the process.
Years in B2B SaaS
Components documented
Efficiency gain
B2B verticals
Design
01- Figma
- Tokens Studio
- Storybook
- Style Dictionary
Decisions with data
02- Hotjar
- Mixpanel
- Figma Analytics
AI
03- Claude
- Cursor
Collaboration
04- Notion
- Confluence
- Jira
- Miro
- Slack
Work with me.
Product Design
End-to-end design for one product surface or feature. Discovery, interaction design, validation, handoff.
Best for
Teams shipping a new module or rebuilding a critical flow.
Design System
Audit, architecture, or evolution. Tokens, component library, governance, Storybook docs, adoption with your engineers.
Best for
Teams whose system outgrew its first version · or who need one to exist at all.
4–12 week cycles. Project-based or retainer.